Imitation is the sincerest form of flattery, as the old saying goes. But if you are the inventor, pioneer or however you want to call it, would you be flattered if the imitation isn’t even at par with your idea or concept? I expect imitation to be at least parity in all aspects, if not [...]
Posts Tagged ‘Mercury Drug’
When imitation is unflattering
Posted in Marketing Mix, Promotion, tagged Mercury Drug, Pharmacy, Retailing, Sukli sa Suki Promo on April 20, 2010 | 3 Comments »
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BITL is a business and marketing innovations blog and is being maintained independently by a person who found "big" interest in innovations.
Articles published in this blog are opinions of the author.
It is not the intention of this blog or of the author to put any company or brand in bad light, but to champion consumer welfare through business and marketing innovations.
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