This business and marketing innovations blog made some references and attributions in some articles and pages. The following are BITL’s sources.
Adair. John (2009). Effective Innovation: The Essential Guide to Staying Ahead of the Competition. 2nd ed. London: Pan Books.
Berkowitz, Eric N. et al (2000). Marketing. 6th ed. Boston: Irwin/McGraw-Hill.
Cooper, Robert G. (2005). Product Leadership: Pathways to Profitable Innovation. 2nd ed. New York: Basic Books.
Kotler, Philip et al (2009). Marketing Management: An Asian Perspective. 5th ed. Jurong, Singapore: Prentice-Hall.
Rigby, Darrell K. et al. “Innovation in Turbulent Times.” Harvard Business Review, June 2009, page 2.
Roberto, Ned (2006). User-Friendly Marketing Research: How to Use Marketing Research to Make Profitable Decisions. 3rd ed. Makati City, Philippines: LifeCycle Press (Asia).
Rogers, Everette M. (1995). Diffusion of Innovations. 4th ed. New York: The Free Press.
