Feeds:
Posts
Comments

Archive for the ‘Promotion’ Category

When imitation is unflattering

Posted in Marketing Mix, Promotion, tagged , , , on April 20, 2010 | 3 Comments »

Imitation is the sincerest form of flattery, as the old saying goes. But if you are the inventor, pioneer or however you want to call it, would you be flattered if the imitation isn’t even at par with your idea or concept? I expect imitation to be at least parity in all aspects, if not [...]

Read Full Post »

Riding on election fever

Posted in Marketing Mix, Promotion, tagged , on April 4, 2010 | 2 Comments »

“Sino ang buntis? Sino ang hiwalay na? Sino ang kurakot? Sinong pulitiko ang may kulasisi?”       Showbiz and politics are said to be favorite conversation topics among Filipinos.       Posters in online forums gravitate towards topics within the realm of these two areas. Housewives meet in an afternoon chat with the neighborhood on what’s in, what’s hot and what is not in the entertainment world.       [...]

Read Full Post »

Bringing gourmet food closer to the stomach

Posted in Marketing Mix, Positioning, Price, Product, Promotion, tagged on April 3, 2010 | Leave a Comment »

Rich food, elaborate presentation, tedious preparation, culinary as an art, a person with refined and discriminating taste a.k.a. foodie – these are the things that come to my mind when I hear the word gourmet.               Sometimes, gourmet also carries a negative notion of being elitist or snob.               So when I heard of Gourmet Stuffers, I wasn’t really hot [...]

Read Full Post »

Follow

Get every new post delivered to your Inbox.