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Archive for the ‘Marketing Mix’ Category

Frozen indulgences for the child at heart

Posted in Marketing Mix, People, Product, tagged , , , , on April 22, 2010 | 5 Comments »

When we were still kids, birthday means a treat to look forward to, whether it is our or our siblings’ or our friends’ birthday. Children’s birthday parties are festive and fun and filled with different attractions especially orchestrated for kids like clowns, games and other gimmicks.     Today’s children’s birthday parties have photo booths, face painting [...]

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When imitation is unflattering

Posted in Marketing Mix, Promotion, tagged , , , on April 20, 2010 | 3 Comments »

Imitation is the sincerest form of flattery, as the old saying goes. But if you are the inventor, pioneer or however you want to call it, would you be flattered if the imitation isn’t even at par with your idea or concept? I expect imitation to be at least parity in all aspects, if not [...]

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Ravioli for the common palates

Posted in Branding, Marketing Mix, People, Place, Price, tagged , on April 18, 2010 | 1 Comment »

Can you guess where in this country can you find ravioli dishes? Well, your guess is as good as mine. The most popular answer would be in fancy Italian restaurants simply because ravioli dishes are typically expensive. A serving for two of ravioli in a popular pizzeria starts at about PhP 600.         Ravioli is a kind [...]

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Bridging the digital divide

Posted in Marketing Mix, Product, tagged , , on April 16, 2010 | 2 Comments »

With barely 10% of Filipino households owning a personal computer, how could internet access in every home be possible?        In this day of the information age, having access to the internet has become a necessity. We use the internet in so many ways that we feel we are out of touch with the world out there [...]

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