This business and marketing innovations blog is a personal project or a “personal legend” as Paolo Coelho puts it.
This was conceived in March 2010 out of my desire to advance business education, entrepreneurship, marketing, marketing education and marketing research as tools in improving lives of consumers.
Cliché as it may sound but I do believe that marketing practitioners, entrepreneurs and business leaders owe it to consumers to provide them not only with quality and affordable but also with highly relevant products or service. By relevant, I mean products or services that are based on genuine consumer insights and that address real consumer issues.
Afterall, consumers are the real boss.
I intend to use this blog to showcase innovations in the various elements of the marketing mix, business models, strategies etc.
Happy reading!
NOTE: For first time visitors, I suggest that you also read the framework page for you to have a better appreciation of how I evaluate products/services.
Wow! 406 hits in just 1 week. that’s roughly 55 visitors per day.
thank you so much for spending time on my blog. i hope you learned something from this.
together, let’s bring.ideas.to.life.
This is so unexpected, I never imagine this could be possible.